Privacy Policy
Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for entering into a contract. You are not obligated to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other information is provided in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.
The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our services.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. The EU Commission has also issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the EU Commission's Standard Contractual Clauses.
contact
Responsible
Please contact us if you wish. The data controller is: Schemm Media GmbH & Co. KG, Altheimer Str. 1, 91463 Dietersheim, Germany, +4915123640408, legal@afwshop.de
Customer initiates contact via email
If you contact us proactively via email, we collect your personal data (name, email address, message text) only to the extent that you provide it. This data processing serves the purpose of processing and responding to your contact request.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., providing advice on purchase interest, preparing an offer) or relates to a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If you contact us for other reasons, this data processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Article 6(1)(f) GDPR.
We will only use your email address to process your request. Your data will then be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.
Customer account Orders
Customer account
When you open a customer account, we collect your personal data to the extent specified there. This data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Article 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent before its withdrawal. Your customer account will then be deleted.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. The EU Commission has also issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the EU Commission's Standard Contractual Clauses.
Advertising
Use of the email address for sending newsletters
We use your email address to send you information and offers via newsletter, provided you have expressly consented to this. The data processing serves solely the purpose of promotional communication. For this purpose, we process your email address and, if applicable, other data that you voluntarily provided when subscribing to our newsletter.
The processing is based on Article 6(1)(a) GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent before its withdrawal.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite removal from the mailing list, we may still store your email address on a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Article 6 Paragraph 1 Letter f GDPR, due to our and your legitimate interest in preventing the reuse of your email address for sending our newsletter. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
Using Klaviyo
We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; “Klaviyo”) for sending newsletters as part of a data processing agreement.
We forward the information you provide during newsletter registration (email address, and optionally first and last name) to Klaviyo. This data processing serves the purpose of sending the newsletter and its statistical evaluation.
To evaluate newsletter campaigns, the newsletters we send contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any embedded links. In this context, we collect your personal data, such as your IP address, browser type and device, and the time of access. Usage profiles can be created from this data under a pseudonym. The collected data is not used to personally identify you. It is used solely for statistical analysis to improve our newsletter campaigns.
Your data is generally transferred to and stored on Klaviyo's servers in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo is certified under the TADPF and has therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Article 6(1)(f) GDPR, based on our overriding legitimate interest in a targeted, effective, and user-friendly newsletter system. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
Further information on data protection at Klaviyo can be found at https://www.klaviyo.com/legal/privacy-notice and at https://www.klaviyo.com/legal/data-processing-agreement .
Shipping service provider, inventory management
Sharing of the email address with shipping companies to inform about the shipping status
We will share your email address with the shipping company as part of the order processing, provided you have expressly consented to this during the ordering process. This sharing is for the purpose of informing you about the shipping status via email. This processing is based on Article 6(1)(a) of the GDPR with your consent. You can withdraw your consent at any time by notifying us or the shipping company, without affecting the lawfulness of processing based on consent before its withdrawal.
Use of an external merchandise management system
We use an enterprise resource planning (ERP) system for order processing. For this purpose, your personal data collected during the ordering process will be transferred to...
Shopify International Limited Victoria Buildings, 2nd Floor 1-2 Haddington Road Dublin 4, D04 XN32 Ireland
transmitted.
The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is based on Art. 6 para. 1 lit. b GDPR.
Payment service provider
Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of enabling you to pay via the PayPal Express payment service.
To integrate this payment service, PayPal needs to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. These cookies enable your browser to be recognized.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG ) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is based on Article 6(1)(b) GDPR.
Further information on data processing when using the PayPal Express payment service can be found in the corresponding privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS
Using PayPal Checkout
We use the PayPal Checkout payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of offering you the option of paying via this service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) GDPR.
Cookies may be stored that allow your browser to be recognized. The resulting data processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
Credit card via PayPal, direct debit via PayPal & "Pay later" via PayPal
For certain payment methods, such as credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical methods using credit reference agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit reference agency and uses the information received about the statistical probability of payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (score values) calculated using scientifically recognized mathematical-statistical methods, which may incorporate address data, among other factors. Your legitimate interests are protected in accordance with legal regulations. The data processing serves the purpose of credit assessment for initiating a contract. This processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in protecting against payment defaults when PayPal provides services in advance.
You have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data based on Article 6(1)(f) GDPR by notifying PayPal. Providing this data is necessary for concluding the contract with your chosen payment method. Failure to provide this data will result in the contract not being able to be concluded with your chosen payment method.
Third-party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is based on Article 6(1)(b) GDPR. To process this payment method, PayPal may then forward the data to the respective provider. This processing is also based on Article 6(1)(b) GDPR. Local third-party providers may include, for example:
- Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
Purchase on account via PayPal
When paying via invoice, the data required for payment processing is initially transmitted to PayPal. To process this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstrasse 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6 Paragraph 1 Letter b GDPR. Ratepay may conduct a credit check using mathematical-statistical methods (probability or score values) with credit agencies, following the procedure described above. The data processing serves the purpose of credit assessment for initiating a contract. This processing is based on Article 6 Paragraph 1 Letter f GDPR, due to our overriding legitimate interest in protecting against payment defaults when Ratepay provides services in advance. Further information on data protection and which credit agencies Ratpay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/ .
Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .
Cookies
Our website uses cookies. Cookies are small text files that are stored in or by the internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is visited again.
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Use of the Cookie Consent Manager CCM19
We use the Cookie Consent Manager CCM19 from Papoo Software & Media GmbH (Auguststr. 4, 53229 Bonn; "CCM19") on our website.
The plug-in allows you to grant consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw previously granted consent. The data processing serves the purpose of obtaining and documenting necessary consents to data processing and thus complying with legal obligations.
Cookies are used for this purpose. The following information, among other things, may be collected, stored, and potentially transmitted to CCM19: randomly assigned ID, consent status, date and time of consent/rejection. The data is stored for one year and one month and then deleted. This data will not be shared with any other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
Further information on data protection at CCM19 can be found at: https://www.ccm19.de/datenschutzerklaerung.html .
Use of the Cookie Consent Manager CCM19
We use the Cookie Consent Manager CCM19 from HB legal tech GmbH (Kohlgartenstraße 11 - 13,04315 Leipzig; "CCM19") on our website as part of a data processing agreement.
The plug-in is hosted on consenttool.haendlerbund.de and allows you to grant consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw previously granted consent. The data processing serves the purpose of obtaining and documenting necessary consents to data processing and thus complying with legal obligations.
Cookies are used for this purpose. The following information, among other things, may be collected, stored, and potentially transferred to HB legal tech GmbH: randomly assigned ID, consent status, date and time of consent/rejection. The data is stored for one year and one month and then deleted. This data will not be shared with any other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
Further information on data protection can be found at: https://www.haendlerbund.de/de/datenschutzerklaerung .
Analytics, ad tracking, AI tools
Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. To this end, Google, on behalf of the operator of this website, will use the information obtained to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator.
The following information may be collected, among other things: IP address, date and time of the page visit, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, and purchase activity. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google holds about you.
Google will shorten the IP address beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
Your personal data is processed with your consent on the basis of Article 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
The information generated about your use of this website is generally transmitted to and stored on a Google server in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to complying with European data protection principles. Both Google and US government authorities have access to your data.
Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .
You can deactivate the "Custom Audiences" remarketing feature here. Further information about the collection and use of data by Meta, your related rights, and options for protecting your privacy can be found in Meta's privacy policy at https://www.facebook.com/about/privacy/ .
We use the online advertising program "Google Ads" on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited lifespan, do not contain any personally identifiable information, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of different Ads customers.
The information collected using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can personally identify users.
Your data may be transferred to Google LLC servers in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has therefore committed to complying with European data protection principles.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. These cookies record website visits and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to reflect previously viewed product and information areas.
Your data may be transferred to servers of Google LLC in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Further information about Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
Plug-ins and other
Using Google invisible reCAPTCHA
We use the invisible reCAPTCHA service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This serves the purpose of distinguishing between input from a human and input from automated, machine processing. In the background, Google collects and analyzes usage data, which Invisible reCAPTCHA uses to differentiate regular users from bots. For this purpose, your input is transmitted to Google and further processed there. Additionally, your IP address and, if applicable, other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and may also be transferred to servers of Google LLC in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Further information about Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy
Using YouTube
We use the YouTube video embedding function on our website, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This feature displays videos hosted on YouTube within an iFrame on the website. The "Enhanced Privacy Mode" option is enabled. This means that YouTube does not store any information about website visitors. Information is only transmitted to and stored by YouTube when you actually watch a video. Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Further information on the collection and use of data by YouTube and Google, your related rights and options for protecting your privacy can be found in YouTube's privacy policy at https://www.youtube.com/t/privacy .
Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of ensuring consistent font display on our website. To load the fonts, a connection to Google's servers is established when the page is accessed. Cookies may be used in this process. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq .
Data subject rights and storage period
Storage duration
After complete contract fulfillment, the data will initially be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.
Rights of the data subject
Provided the legal requirements are met, you have the following rights under Articles 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
Furthermore, pursuant to Article 21 Paragraph 1 GDPR, you have the right to object to processing based on Article 6 Paragraph 1 f GDPR, as well as to processing for direct marketing purposes.
Right to lodge a complaint with the supervisory authority
According to Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is unlawful.
You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:
Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach
Tel.: +49 981 1800930
Fax: +49 981 180093800
Email: poststelle@lda.bayern.de
Right to object
If the processing of personal data listed here is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation.
After an objection has been lodged, the processing of the data in question will cease, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.
Last updated: October 22, 2024