Privacy Policy
Privacy Policy
Unless otherwise stated below, the provision of your personal data is neither required by law or contract nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other information is provided in the following processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Server Log Files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the EU Commission exists for Canada. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is carried out on the basis of contractual obligations comparable to those of the EU Commission’s Standard Contractual Clauses.
Contact
Controller
Contact us if you wish.
The controller responsible for data processing is:
Schemm Media GmbH & Co. KG
Altheimer Str. 1
91463 Dietersheim
Germany
+4915123640408
legal@afwshop.de
Customer-Initiated Contact by Email
If you initiate business contact with us by email, we collect your personal data (name, email address, message text) only to the extent provided by you. The purpose of the data processing is to process and respond to your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you based on Art. 6(1)(f) GDPR.
We use your email address only to process your request. Your data will subsequently be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and Processing When Using the Contact Form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. The purpose of the data processing is to establish contact.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you based on Art. 6(1)(f) GDPR.
We use your email address only to process your request. Your data will subsequently be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and Processing When Using the Cancellation Button
If you have concluded a contract via our online presence, we provide you with a cancellation function (cancellation button) through which you can submit your declaration of cancellation directly.
When using the cancellation function, we collect your personal data (name, email address, information identifying the contract or part of the contract you wish to cancel, as well as the time (date and time) at which the declaration of cancellation was submitted) only to the extent provided by you. The purpose of the data processing is to provide you with the legally required option to cancel your contract and to properly process your cancellation.
If the contact concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR. Otherwise, the data processing is carried out on the basis of Art. 6(1)(c) GDPR in order to fulfil a legal obligation to provide you with a cancellation function on our online presence.
We use your email address only to process your declaration of cancellation. Your data will subsequently be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
The processing of your personal data serves the purpose of fulfilling the legal requirements for the legally compliant design of the cancellation function and is carried out on the basis of Art. 6(1)(c) GDPR. This data processing is also carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in providing you with a user-friendly cancellation option. In this case, you have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you based on Art. 6(1)(f) GDPR.
Customer Account / Orders
Customer Account
When opening a customer account, we collect your personal data to the extent specified there. The purpose of the data processing is to improve your shopping experience and simplify order processing. Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal. Your customer account will then be deleted.
Collection, Processing and Disclosure of Personal Data When Placing Orders
When you place an order, we collect and process your personal data only insofar as this is necessary to fulfil and process your order and to handle your enquiries. Providing the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. Processing is carried out on the basis of Art. 6(1)(b) GDPR and is necessary for the performance of a contract with you.
Your data may be disclosed, for example, to shipping companies, dropshipping or fulfilment providers, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly comply with legal requirements. The scope of data transmission is limited to the minimum necessary.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the EU Commission exists for Canada. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is carried out on the basis of contractual obligations comparable to those of the EU Commission’s Standard Contractual Clauses.
Reviews / Advertising
Use of Judge.me
We use the “Judge.me” review system from Judge.me Ltd (c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB; “Judge.me”) on our website.
Judge.me enables us to obtain customer reviews and display them on our website in order to provide you with insight into the quality of our services.
After placing an order, you may receive an invitation from us or Judge.me to submit a review and may then submit a review. In doing so, the following data, among other things, may be processed by us or Judge.me: email address, name, telephone number, address, information about your device (IP address, information about your web browser and the operating system used), information about the purchased product or service used (order number, product details), the content of your review and the star rating you have given, your product photos or videos (if you have attached these to your product review). This data may also be used to verify your review.
Judge.me uses technologies such as cookies.
Your data may be transferred outside the EU to the United Kingdom. An adequacy decision by the EU Commission exists for the United Kingdom.
Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Judge.me is not certified under the TADPF. This data transfer is carried out on the basis of specific contracts approved for use in the United Kingdom that provide the same protection as personal data has in the United Kingdom.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1), sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR, provided that you have expressly consented to the disclosure of your data and receipt of the review request. You can withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
Further information on data protection when using Judge.me can be found at:
https://judge.me/privacy
Review Reminder
After your order, we would like to ask you to review your purchase from us.
For this purpose, we use your personal data (name, email address, information about the order) independently of contract processing in order to send you a review reminder by email after you have placed an order, provided that you have expressly consented to this.
Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
Use of the Email Address for Sending Newsletters
We use your email address to send you information and offers by newsletter, provided that you have expressly consented to this. The data processing serves exclusively the purpose of advertising communication. For this purpose, we process your email address and, where applicable, other data that you have voluntarily provided when subscribing to our newsletter.
Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite removal from the mailing list, we may continue to store your email address in a so-called blacklist in order to prevent you from receiving newsletter emails from us in the future. This storage is carried out on the basis of Art. 6(1)(f) GDPR due to our and your legitimate interest in preventing the renewed use of your email address for sending our newsletter. You have the right, on grounds relating to your particular situation, to object at any time to this processing of personal data concerning you.
Your data will be disclosed to an email marketing service provider as part of commissioned processing. It will not be disclosed to any other third parties.
Shipping Service Providers / Inventory Management
Disclosure of the Email Address to Shipping Companies for Information About Shipping Status
As part of contract processing, we disclose your email address to the transport company, provided that you have expressly consented to this during the ordering process. The purpose of the disclosure is to inform you by email about the shipping status. Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company, without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
Use of an External Inventory Management System
We use an inventory management system as part of commissioned processing for contract processing. For this purpose, your personal data collected as part of the order is transmitted to:
Shopify International Limited
Victoria Buildings, 2nd Floor
1–2 Haddington Road
Dublin 4, D04 XN32
Ireland
The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6(1)(b) GDPR.
Payment Service Providers
Use of PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449 Luxembourg; “PayPal”) on our website. The purpose of the data processing is to enable us to offer you payment via the PayPal Express payment service.
To integrate this payment service, it is necessary for PayPal to collect, store and analyse data when you access the website (e.g. IP address, device type, operating system, browser type, location of your device). Cookies may also be used for this purpose. The cookies enable your browser to be recognised.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1), sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
When selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.
Further information on data processing when using the PayPal Express payment service can be found in the corresponding privacy policy at:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS
Use of PayPal Check-Out
We use the PayPal Check-Out payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449 Luxembourg; “PayPal”) on our website. The purpose of the data processing is to enable us to offer you payment via the payment service. When selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or “Pay Later” via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.
Cookies may be stored that enable your browser to be recognised. The resulting data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in offering a customer-oriented selection of different payment methods. You have the right, on grounds relating to your particular situation, to object at any time to this processing of personal data concerning you.
Credit Card via PayPal, Direct Debit via PayPal & “Pay Later” via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal or “Pay Later” via PayPal, PayPal reserves the right, where applicable, to obtain a credit report based on mathematical-statistical methods using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received regarding the statistical probability of a payment default to make a considered decision on the establishment, execution or termination of the contractual relationship. The credit report may include probability values (score values) calculated on the basis of scientifically recognised mathematical-statistical methods, with address data, among other things, being included in the calculation. Your legitimate interests are taken into account in accordance with statutory provisions. The purpose of the data processing is to perform a credit check for the initiation of a contract. Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in protection against payment default where PayPal makes advance payment.
You have the right, on grounds relating to your particular situation, to object at any time to this processing of personal data concerning you based on Art. 6(1)(f) GDPR by notifying PayPal. Providing the data is necessary for the conclusion of the contract using your desired payment method. Failure to provide the data means that the contract cannot be concluded using your selected payment method.
Third-Party Providers
When paying via a third-party provider’s payment method, the data required for payment processing is transmitted to PayPal. This processing is carried out on the basis of Art. 6(1)(b) GDPR. To carry out this payment method, the data may subsequently be forwarded by PayPal to the respective provider. This processing is carried out on the basis of Art. 6(1)(b) GDPR. Local third-party providers may include, for example:
Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
Purchase on Account via PayPal
When paying using the purchase-on-account payment method, the data required for payment processing is initially transmitted to PayPal. To carry out this payment method, the data is subsequently transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; “Ratepay”) in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR. Ratepay may carry out a credit check based on mathematical-statistical methods (probability or score values) using credit agencies in accordance with the procedure already described above. The purpose of the data processing is to perform a credit check for the initiation of a contract. Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in protection against payment default where Ratepay makes advance payment. Further information on data protection and which credit agencies Ratepay uses can be found at:
https://www.ratepay.com/legal-payment-dataprivacy/
and
https://www.ratepay.com/legal-payment-creditagencies/
Further information on data processing when using PayPal can be found in the corresponding privacy policy at:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is accessed again.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, please note that you may then not be able to use all functions of this website to their full extent.
The links below provide information on how to manage cookies (including how to disable them) in the most commonly used browsers:
Chrome:
https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge:
https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox:
https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari:
https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Technically Necessary Cookies
Unless otherwise stated below in this Privacy Policy, we only use technically necessary cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognise your browser after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these functions, it is necessary for the browser to be recognised again after changing pages.
The use of cookies or comparable technologies is carried out on the basis of Section 25(2) TDDDG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right, on grounds relating to your particular situation, to object at any time to this processing of personal data concerning you.
Use of the CCM19 Cookie Consent Manager
We use the CCM19 Cookie Consent Manager from HB legal tech GmbH (Kohlgartenstraße 11-13, 04315 Leipzig; “CCM19”) on our website as part of commissioned processing.
The plug-in is hosted at consenttool.haendlerbund.de and enables you to give consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent already given. The purpose of the data processing is to obtain and document the necessary consent for data processing and thereby comply with legal obligations.
Cookies are used for this purpose. Among other things, the following information may be collected, stored and, where applicable, transmitted to HB legal tech GmbH: randomly assigned ID, consent status, date and time of consent/rejection. The data is stored for 1 year and one month and then deleted. This data is not disclosed to any other third parties.
The data processing is carried out to fulfil a legal obligation on the basis of Art. 6(1)(c) GDPR.
Further information on data protection can be found at:
https://www.haendlerbund.de/de/datenschutzerklaerung
Analytics / Advertising Tracking / AI Tools
Use of Google Analytics 4
We use the Google Analytics web analytics service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The purpose of the data processing is to analyse this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, compile reports on website activities and provide the website operator with other services related to website and Internet usage.
Among other things, the following information may be collected: IP address, date and time of page access, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you accessed our website), location data, purchasing activities. Your data may be linked by Google with other data, such as your search history, your personal accounts, usage data from other devices and any other data Google holds about you.
The IP address is shortened by Google beforehand within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area.
Google uses technologies such as cookies, web storage in the browser and tracking pixels that enable an analysis of your use of the website. The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1), sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR.
The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
We use the advanced implementation of Consent Mode (Advanced Consent Mode). In this case, even if consent has not been granted, usage data is transmitted to Google in the form of “pings”. These pings may include, among other things, the following information: IP address for deriving the IP country (the IP address is not logged), date and time of page access, URL of the pages visited, user agent, referrer URL (website through which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google models usage data in order to enable comprehensive usage analysis despite consent being refused.
The information generated about your use of this website is generally transferred to a Google server in the USA and stored there. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has therefore undertaken to comply with European data protection principles. Both Google and US government authorities have access to your data.
Further information on terms of use and data protection can be found at:
https://policies.google.com/technologies/partner-sites
https://policies.google.com/privacy?hl=de&gl=de
https://business.safety.google/privacy/
Use of Shopify Statistics
We use the statistics and analytics functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; “Shopify”) on our website as part of commissioned processing. Shopify is an affiliated company of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The purpose of the data processing is to analyse this website and its visitors. For this purpose, data is stored for marketing and optimisation purposes and provided in reports, analyses and statistics. Among other things, the following device information is collected and processed: information about the web browser, IP address, time zone and some of the cookies installed on your device. When you navigate the website, information about websites or products accessed, the referrer URL (website through which you accessed our website), as well as information about how you interact with the website is also recorded. Technologies such as cookies, web beacons, tags and pixels (electronic files used to collect information about how you navigate the website) are used for this purpose.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the EU Commission exists for Canada. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is carried out on the basis of contractual obligations comparable to those of the EU Commission’s Standard Contractual Clauses.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1), sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
Further information on data protection at Shopify can be found at:
https://www.shopify.com/de/legal/datenschutz
Information on the data processing agreement can be found at:
https://www.shopify.com/de/legal/dpa
Information on the cookies used can be found at:
https://www.shopify.com/de/legal/cookies
Use of the Meta Pixel
We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “Meta”) on our website.
Meta and we are joint controllers for the collection of your data and the transmission of this data to Meta that takes place when the service is integrated. This is based on an agreement between us and Meta regarding the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at:
https://de-de.facebook.com/legal/terms/businesstools
According to this agreement, we are particularly responsible for fulfilling the information obligations pursuant to Art. 13 and 14 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and complying with the obligations under Art. 33 and 34 GDPR insofar as a personal data breach concerns our obligations under the joint processing agreement. Meta is responsible for enabling data subject rights pursuant to Art. 15–20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and complying with the obligations under Art. 33 and 34 GDPR insofar as a personal data breach concerns Meta’s obligations under the joint processing agreement.
The application serves the purpose of targeting website visitors with interest-based advertising on the Facebook and Instagram social networks. For this purpose, Meta’s remarketing tag has been implemented on the website. This tag establishes a direct connection to Meta’s servers when the website is visited. This transmits to Meta’s server information about which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the Facebook or Instagram social networks, you will then be shown personalised, interest-based ads.
The application also serves the purpose of generating conversion statistics. In this way, we learn the total number of users who clicked on one of our advertisements and were redirected to a page equipped with a conversion tracking tag, as well as which actions were carried out after being redirected to this website. However, we do not receive any information that allows users to be personally identified.
Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and has therefore undertaken to comply with European data protection principles.
The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
You can deactivate the “Custom Audiences” remarketing function here. Further information about the collection and use of data by Meta, your rights in this regard and options for protecting your privacy can be found in Meta’s privacy information at:
https://www.facebook.com/about/privacy/
Use of Google Ads Conversion Tracking
We use the “Google Ads” online advertising programme on our website and, as part of this, conversion tracking (visitor action analysis). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an advertisement placed by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited validity period, do not contain any personal data and therefore are not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognise that you clicked on the advertisement and were redirected to this page. Each Google Ads customer receives a different cookie. It is therefore not possible for cookies to be tracked across the websites of Ads customers.
The information obtained using the conversion cookie serves the purpose of generating conversion statistics. In this way, we learn the total number of users who clicked on one of our advertisements and were redirected to a page equipped with a conversion tracking tag. However, we do not receive any information that allows users to be personally identified.
We use the advanced implementation of Consent Mode (Advanced Consent Mode). In this case, even if consent has not been granted, usage data is transmitted to Google in the form of “pings”. These pings may include, among other things, the following information: IP address for deriving the IP country (the IP address is not logged), date and time of page access, URL of the pages visited, user agent, referrer URL (website through which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google models usage data in order to enable comprehensive usage analysis despite consent being refused.
Your data may be transferred to the servers of Google LLC in the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has therefore undertaken to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1), sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
Further information and Google’s Privacy Policy can be found at:
https://www.google.de/policies/privacy/
or
https://business.safety.google/privacy/
Use of Google Inc.’s Remarketing or “Similar Audiences” Function
We use the remarketing or “Similar Audiences” function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The application serves the purpose of analysing visitor behaviour and visitor interests. To analyse website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies record visits to the website as well as anonymised data about the use of the website. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account product and information areas previously accessed.
Your data may be transferred to servers of Google LLC in the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has therefore undertaken to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1), sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
Further information on Google Remarketing and the corresponding Privacy Policy can be found at:
https://www.google.com/privacy/ads/
and
https://business.safety.google/privacy/
Use of “Shopify Network Intelligence”
We use the “Shopify Network Intelligence” security and analytics function from Shopify Inc., Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, in our online shop. Shopify Network Intelligence is an automated system based on artificial intelligence. This system serves network security, fraud detection and optimisation of shop performance.
For this purpose, Shopify Network Intelligence monitors network access and user behaviour in order to detect and prevent fraudulent activities (e.g. credit card misuse, bot attacks) at an early stage. Data is also used for technical stability and performance analysis.
Pursuant to Art. 52 AI Act, we inform you that you are interacting with an AI system. Responses generated by Shopify Network Intelligence may contain errors or be incomplete. Please review the content critically and do not rely exclusively on chatbot outputs for legally binding matters.
Shopify Network Intelligence serves us to ensure IT security and fraud prevention, the availability of the online shop, and the analysis and optimisation of shop performance.
Cookies are used for this purpose. The cookies enable the Internet browser to be recognised. Your data may be transferred to Canada. An adequacy decision by the EU Commission exists for Canada covering data processing by companies subject to the Personal Information Protection and Electronic Documents Act (PIPEDA). Shopify, headquartered in Canada, is subject to PIPEDA and is obliged to comply with the data protection principles under PIPEDA.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1), sentence 1 TTDSG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
Further information on data processing can be found in Shopify’s Privacy Policy at:
https://www.shopify.com/de/legal/datenschutz
Plug-ins and Other Services
Use of Google Tag Manager
We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
This application is used to manage JavaScript tags and HTML tags that are used in particular to implement tracking and analytics tools. The purpose of the data processing is the needs-based design and optimisation of our website.
Google Tag Manager itself does not store cookies, nor does it process personal data. However, it enables other tags to be triggered that may collect and process personal data.
Further information on terms of use and data protection can be found here.
Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “Enhanced Privacy Mode” option is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about this transmitted to YouTube and stored there.
Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself under the TADPF and has therefore undertaken to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1), sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent prior to its withdrawal.
Further information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy can be found in YouTube’s privacy information at:
https://www.youtube.com/t/privacy
Integration of the Käufersiegel Logo
The Käufersiegel logo (Händlerbund Management AG, Kohlgartenstraße 11-13, 04315 Leipzig) is integrated into our website. When you access our website, the browser used on your device automatically sends information to the server of Händlerbund Management AG. This information is temporarily stored in a so-called server log file for 7 days. The following information is collected without any action on your part and stored until it is automatically deleted:
- IP address of the requesting computer,
- date and time of access,
- name and URL of the retrieved file,
- website from which access takes place (referrer URL),
- browser used, protocol and, where applicable, your computer’s operating system, as well as the name of your access provider.
Temporary storage of the IP address by the system is necessary to enable delivery of the website. For this purpose, the IP address must remain stored for the duration of the session. Storage in log files takes place to ensure the functionality of the website. In addition, the data serves to optimise the website and ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for the data processing is Art. 6(1), sentence 1(f) GDPR.
Data Subject Rights and Storage Period
Duration of Storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period and thereafter in accordance with statutory retention periods, in particular those under tax and commercial law, and will then be deleted after expiry of these periods, unless you have consented to further processing and use.
Rights of the Data Subject
If the statutory requirements are met, you have the following rights pursuant to Art. 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing and right to data portability.
In addition, pursuant to Art. 21(1) GDPR, you have the right to object to processing based on Art. 6(1)(f) GDPR as well as to processing for direct marketing purposes.
Right to Lodge a Complaint With the Supervisory Authority
Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.
You may lodge a complaint, among others, with the supervisory authority responsible for us, which can be contacted using the following details:
Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
Promenade 18
91522 Ansbach
Tel.: +49 981 1800930
Fax: +49 981 180093800
Email: poststelle@lda.bayern.de
Right to Object
If the processing of personal data described here is based on our legitimate interest pursuant to Art. 6(1)(f) GDPR, you have the right, on grounds relating to your particular situation, to object to such processing at any time with effect for the future.
Once you have objected, processing of the data concerned will cease unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defence of legal claims.