About Us

AFW Shop – From Studio to Store

Music is not an off-the-shelf product. It arises from experience, precision, and passion – and that's exactly how the AFW Shop grew.

Behind AFW is Christian Schemm – producer, sound engineer, musician, and audio/video producer from Franconia. Since the late 1990s, he has been working on projects spanning classical, rock, pop, metal, and modern hybrid productions – on stage, in studios, and in collaboration with international artists and companies.

Practice that makes the difference

This work led to the creation of AFW STUDIOS : a professional recording, mixing, and production complex in the heart of Franconia. Here, music, audio, and video productions of the highest caliber are created – with acoustically optimized rooms, state-of-the-art technology, and an uncompromising commitment to quality. This daily practice also shapes the AFW Shop.

More than an online shop

The AFW SHOP is not an anonymous marketplace. AFW is a place where products are used, tested, and understood . What is offered here does not come from datasheets or marketing texts, but from real production situations – in the studio, in live settings, and in everyday creative work.

Why a shop?

The AFW Shop is the logical extension of our daily work with music, technology and production.

It is aimed at musicians, producers and creatives who value:

  • reliable brands and products
  • clear, factual information
  • sound decision-making basis from practice

We carry a wide range of professional instruments and equipment from established manufacturers – complemented by experience from real studio, stage and production practice.

What distinguishes AFW is not the artificial scarcity of supply, but the commitment to transparency, classification and quality .

Attitude instead of promises

We don't believe in superlatives. We believe in expertise, transparency, and responsibility .

AFW stands for:

  • professional standards instead of empty promises
  • Service with substance
  • Technology that serves the creative process – not the other way around.

Or in short:

From professionals. For people who are serious.

Welcome to the AFW SHOP

Whether you are a beginner with high expectations or an experienced professional –
We would be delighted if you became part of this journey.


AFW Shop
 From Studio to Store.